Genius Colour Tips You’ve Never Heard

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What’s the secret to foolproof hair colour? Our experts share a few beauty industry secrets to help you achieve your most amazing colour ever.
1. ASK YOURSELF AN IMPORTANT QUESTION…

Do you want to see noticeable roots in a few weeks? It’s the easiest way to choose between permanent and demi-permanent colour. Either route you take, you’ll notice roots after 4 to 6 weeks, but demi permanent colour softly fades and gives you some wiggle room in between touchups. Permanent colour requires more of a commitment. Try Natural Instincts.
2. APPLY COLOUR TO YOUR ROOTS FIRST

Hair that’s been previously coloured is porous and soaks up colour easily, but new growth requires more processing time. Leave colour on your roots for the full time and only process ends for half the required time. It’ll give you a nice even colour from root to tip.
3. DO THE MATH

Your colour is a result of your hair’s condition, your colour history and the new hair colour applied. One reason why the same shade looks different on everyone! If your hair isn’t in great condition, that healthy, glossy colour won’t last long. Do a deep conditioning treatment once a week.

 

More and more customers are using hair colour to express themselves, but many are intimidated by using box hair dyes, especially on their first try. Become an expert in hair colour, so that you can help your customers find the products that best suit their needs, and help guide them through the steps to achieve their perfect hair colour.